When is contextual advertising needed??

1. If the site is not in the search yet, do you want to see, how will sales go, what will be the conversion, How will site visitors behave?.
2. If the site is well indexed and there are queries, which are difficult to bring to the TOP, but I really want to be in the first places on them. Here you need to understand, that many high-frequency requests will not be cheap, we'll talk about it below.
3. New market research. Sometimes clients ask, how to find out if the service will be popular in foreign markets and whether it is necessary to invest heavily in SEO. Such a service needs to be done quickly, and for this, setting up contextual advertising is best suited.. Clients need to prepare for additional expenses for such a test., but it might be cheaper, how to promote a non-working niche.

Mainly for these three reasons, clients turn to a specialist.

From my experience, Urgent services and goods work best in contextual and media advertising, who buy for different events, like new year, Valentines day, christening, birthday… Veterinary services work well in the service industry, medical services, separate legal services… I think, did you understand, what I'm talking about.

Setting up contextual advertising in Google and Yandex

There are differences in setting up Yandex and Google ads, for beginners, it's easier to set up Yandex, but from my experience google setup is more subtle and targeted. In general, in each niche you need to do a little research regarding the cost per click and the region., in which we will advertise. If Google forms a price based on the quality score of the page and ads, then Yandex looks at it to a lesser extent. Yes, from my experience in Yandex, quality also affects the price, even though on the official website of Yandex there is such an interesting footnote, but it's very blurry.

If you are interested in reading the official source, that click on the link.

I would also like to draw attention to, that Yandex has a concept account quality score. Moreover, Yandex itself can give useful advice on how to increase this quality indicator, and many of the tips are really very useful.. Yandex also has an indicator of ad productivity, the higher it is, the more your ad matches the keyword in the ad.

How the price of contextual advertising is formed in Yandex and Google

The main criterion for pricing is competition for individual keywords, the more competitors for the advertised query, the more expensive the request. And here already setting up advertising is usually repelled by the budget., since more expensive queries will bring more people, but the cost of such requests will be several times more expensive, and sometimes even dozens.

One of the key factors affecting the cost per click is the location of the ad..

Advertising spaces in Yandex Direct

Ad positions at the top of the search results, bottom and right Yandex.

I won't go into details, but the higher and better your position, the more people will be able to go to your site and the more expensive the price of the transition will be. But sometimes it's enough to work in lower positions and get the same number of referrals..

Often novice advertisers make the mistake of asking to advertise only at the top., which leads to a drain on the budget in a short time, and sales may not be. Everything must be approached wisely., if you do not know how to set up advertising, it is better to transfer this moment to a specialist.

Some time ago I had a client, who asked to see his advertising campaign. His budget sank into 3 day, while he received 3-4 call. After optimizing the campaign and at no extra cost, it was possible to set it up for 3 – 4 day, and for the whole month. After setting up calls, it remains 3 – 4 in a day, but within a month.

Companies like this don't come around very often., but sometimes you are amazed at the laziness of many pseudo-specialists. It also happens that incorrectly configured advertising does not lead to calls or sales at all., everything needs to be looked at individually..

Advertising slots in Google AdWords

The location is similar to Yandex Direct, i will just show you an example below.

I advise you to just try to type any requests and see how the ad units behave.

It is important to understand, that no company can guarantee you sales, but a high-quality setting of contextual advertising can provide good positions with a minimum click-through cost.

The price of contextual advertising in the regions and in the capital

In fact, everything is very simple, as I wrote before, the more competition per ad space, the more expensive advertising will be. Less competition in smaller towns, if your business can work not only in your city, then most likely it will be cheaper for you to set up ads for individual regions. Setting up such advertising will be more expensive, but the cost of a click with the right settings and further use will be an order of magnitude cheaper.

In this article, I described certain concepts and some mistakes that novice contextual advertising specialists usually make., if you liked the article and want to order contextual advertising on the Internet, then below for you I leave my contacts.